SEO: search engine optimisation
Organic positioning, the result of SEO, is indispensable to reach your target audiences and niche markets; being at the top of the search engines is a race you cannot lose.
SEO and its role in the digital ecosystem
SEO plays a strategic role within the digital ecosystem, as its focus is on organic growth in the medium and long term. The execution demands a continuous improvement of content, interactions and web performance, providing an optimal experience to achieve search engine rankings. In this way, user acquisition is boosted organically, as well as the possibility of generating conversion.
Description and scope
SEO (Search Engine Optimisation) is a set of actions to position yourself in search engines such as Google or Bing. With the execution of an SEO strategy you will manage to maintain your relevance to users, offering them valuable content in the middle of a digital ecosystem that generates a pleasant experience for your audience, so you will achieve your business objectives in positioning, recall and conversion.
- Audit and analysis
- Preliminary SEO
- Zero point definition of organic analytics
- Implementation of Robots.txt, sitemap, search console
- Competitive environment analysis and benchmarking
- Positioning strategy and keyword research
- Optimised content strategy
- Technical, content and metadata on-page optimisation
- Off-page optimisation - link building
- Search engine indexing
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