Inbound and Automation
Generate relevant experiences that build trust with your users by delivering valuable content in an automated and personalised way.
Inbound and Automation in the digital ecosystem
Inbound Marketing is at the heart of the digital ecosystem. It powers your strategy through optimised content, strategic flows, storytelling and automation, allowing you to provide the desired experience and at the same time analyse your users' behaviour, guiding them towards conversion.
Description and scope
- Channel and inbound media audit
- Zero-point definition of inbound analytics
- Inbound marketing strategy and automation
- Production and updating of optimised content
- Design and production of inbound communication pieces
- Implementation of maturation flows
- Implementation of scoring models
- Technical implementation of automation and tracking platform
- Integrated CRM implementation
- Objections management
- Integration of digital touchpoints and tools
- Analytics and reporting configuration
- Budget and supplier investment management
Measure your business results to generate continuous optimisation of your digital strategy.
Boost the reach of your message with results-driven digital advertising.
National Insurance Colombia
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