Universal Travel Circle
Project: procurement of travel savers
The client(Universal Travel Circle) presented the need to acquire new customers for its travel savings product. Traditionally the company acquires its customers through its sales force who seek out interested parties door-to-door.
The product is a travel savings product which has the flexibility for any type of travel the saver desires, and it was found that the hierarchical commercial structure would allow for mass targeting of new prospects.
Generation of performance advertising campaigns under different travel concepts being executed simultaneously towards niche segments of interest, building and constantly optimising these niches.
In only 2 months of implementation, more than 1500 leads have been acquired through which the client has exceeded its own sales targets by more than 8%.