The reinvention of Outbound Marketing

The reinvention of Outbound Marketing

Outbound Marketing is that tool that you can find everywhere, in fact, every day you make use of it, perhaps without realizing it, but do you know what it is, what it is for, how to use it and what are its advantages? Surely you do not have it very clear, but do not be...

Customer journey and its role in marketing

For a company, the most important thing is its customers. Knowing them and knowing what their main reasons for buying are and what influences them the most when they purchase a product or service is a task that the customer journey can help you with. Generate...

Inbound Marketing in Latin America

It is no secret that the COVID-19 pandemic has generated changes in the way we interact between customers and companies. The road to digital has opened up a very interesting spectrum with great potential, where companies have realized that they have to...