The Outbound Marketing is that tool that you can find everywhere, in fact, every day you use it, perhaps without realising it, but do you know what it is, what it is for, how to use it and what its advantages are? You probably don't have it very clear, but don't worry, our task is to give you all this information.
What is Outbound Marketing?
It is the union of all those communication strategies that at some point in the sales planning you have in mind, without a doubt, these help you create more opportunities to market your products or services in a correct way, so that your customers and potential customers make a timely and favourable purchase decision for your brand or company. The key to understanding what is Outbound Marketing is to understand that this tool helps us to leave a direct message addressed to people who follow you, but who have not requested any information about what you offer, in other words, it is about reaching people in a persuasive way so that they get to know you and buy from you. Its objective is clear, to give visibility to your brand, to leave a mark on the market and to attract the attention of the public.
What are the advantages and disadvantages of implementing Outbound Marketing?
Advantages of Outbound Marketing
The Outbound Marketing works so that your company has a first contact with those people who could become your potential customers. It seeks to generate satisfactory conversions for your brand by showing in the foreground what you sell and, although it has been said many times in advertising that this form of sales is outThe truth is that it is still one of the best strategies to achieve the commercial goals of each month and implementing it has its advantages:
- It facilitates the measurement of results.
- The return on investment is faster.
- It helps you bring your products to new audiences.
- It gives your brand more visibility so that a different audience knows you than the one you already have.
- Content and search engine advertising is easier to implement than content marketingtactics.
Disadvantages of Outbound Marketing
Not everything in life is perfect, and the Outbound Marketing is no exception to the rule, this tool also has a series of disadvantages that you should take into account when you want to implement it in your company:
- It has a very high bounce rate of potential customers.
- It is not easy to target a specific audience.
- It is often frowned upon by customers, as it does not seek to satisfy a need, but only to sell a product or service.
- It tends to become spammy and unattractive to people's interests.
- It has a higher cost of customer acquisition.
Outbound Marketing Vs. Inbound Marketing
In advertising, many raise the differences between Inbound Marketing and Outbound Marketing. Outbound Marketing, as a focal point for strategic decision making. We created this versus to help you understand the function of each one, but this does not imply that you should choose one tool over the other, it is recommended that you take advantage of both to your company's advantage.
Outbound Marketing success stories in Latin America
Open English
An online English learning system company, it is very popular in Latin America and among Hispanics living in the United States. This brand started to grow in sales thanks to its communication strategy. Outbound Marketing, with comic ads starring Wachu, a character who did not know English and made an effort to learn it. Its strategy, apart from satire, also promotes the brand through mentions and educational commercials to attract more customers.
Poker Beer
A brand that makes reference to meetings with friends, and that makes use of the Outbound Marketing to activate its sales. For example, during the month of March 2021, it launched a campaign that promoted the reasons to celebrate friendship through #DíasParchados. During this month they offered a promotion of pay 5 and take 6 beers, where the sixth beer was a gift, promoted by YouTube ads and posters in more than 55,000 shops in the country, where customers could scan a QR to activate the promo and enjoy the pay 5 and take 6.
Want to know how you can better drive sales for your brand? Learn more: How can your company benefit from Inbound marketing?