Ecommerce is one of the most developed online business models: 36.7% in Latin America by 2020. Therefore, if you currently have an ecommerce channel, it is important that you establish strategies to increase your ecommerce sales. Keep in mind that different sectors are still adapting to this business model, and optimizing this channel, before your competition, can generate positive business results.
According to Forbes magazine, in 2021 Internet users will already account for 59.5% of the world's population and in Mexico -a country to be taken as a reference for being the country with the largest number of Spanish speakers- ecommerce purchases grew by 81% between 2019 and 2020.
This is how a great change in consumer habits is observed, being ecommerce the best option for large, medium and small companies giving them great flexibility in the digital market.
Continue reading this blog and learn 5 tips to increase sales with e-commerce.
1. Consider each of your contacts
One of the best ways to increase your ecommerce sales is to use all your work and personal contacts, 86.9% of people say they always trust the recommendation of a friend or family member.
By selling your products to your contacts, you will generate a chain of trust that will bring you new and potential customers.
Trust is an aspect that stands out, considering that 75% of people do not believe that companies tell the truth in advertising.
2. Organization in your online store
It is important that all your users who browse your e-commerce, have full access to the products or services you offer. The more useful information you have about each of them, the more your customers will thank you.
Add images, details, advantages and facilities that your product or service brings, this will be essential for an optimal sale.
It is of great importance that you personalize the texts so that users do not see on your site the same thing they have already seen on other ecommerces. In addition, this influences the positioning in search engines. So, be original and creative when presenting your products to your audience!
3. Use innovative technologies suitable for your business
One of the best tips to increase the sales of your ecommerce is the concern for logistics, since this is fundamental to ratify the confidence and professionalism of a brand.
One of the biggest concerns in the digital market is to ensure excellent service while customers stay online on the platform, which is why you should invest in geolocation technology that is adaptable to the growth of your ecommerce.
4. Create a strategy of Content marketing
Performing a content marketing strategy is one of the best ways for your business to have more recognition, as this contributes to traffic to your page, you can also use blogs or ebooks to promote offers and discounts.
In addition, you can also send advertising emails highlighting products. For that, you can count on the help of automation tools and email marketing strategies.
A good marketing campaign is essential to increase your ecommerce sales.
5. Define means of payment
Thanks to digital transformation, the vast majority of users have opted to change their payment methods for online transactions. payment methods for online transactions.
Ideally, you should offer as many options for your customers as possible, because in an online store, you are working with a very varied public. This way you will minimize shopping cart abandonment rates and guarantee more sales for your business.
You can choose different payment options for your ecommerce like:
- Bank transfer
- Credit and debit card
- Integrated systems
- Cash on delivery
- You also have to give your audience the possibility to pay in cash at payment centers.
At Digital57 we know the importance of increasing your ecommerce sales through digital tools.
We are ready to support all your projects!