5 tips to increase your ecommerce sales

Ecommerce is one of the most developed online business models: 36.7% in Latin America by 2020. Therefore, if you currently have an e-commerce channel, it is important that you establish strategies to increase your e-commerce sales. Keep in mind that different sectors are still adapting to this business model, and optimising this channel, before your competition, can generate positive business results.

According to Forbes magazine, by 2021 Internet users will account for 59.5% of the world's population, and in Mexico - the country with the highest number of Spanish speakers - e-commerce purchases will grow by 81% between 2019 and 2020.

This is how a great change in consumer habits can be observed, with ecommerce being the best option for large, medium and small companies, giving them great flexibility in the digital market.

Continue reading this blog and learn 5 tips to increase sales with e-commerce.

1. Consider each of your contacts

One of the best ways to increase your ecommerce sales is to use all your work and personal contacts, 86.9% of people say they always rely on the recommendation of a friend or family member.

By selling your products to your contacts, you will generate a chain of trust that will bring you new and potential customers.

Trust is an aspect that stands out, considering that 75% of people do not believe that companies tell the truth in advertising.

2. Organisation in your online shop

It is important that all your users who browse your e-commerce, have full access to the products or services you offer. The more useful information you have about each of them, the more your customers will thank you for it.

Add images, details, advantages and facilities that your product or service brings, this will be indispensable for an optimal sale.

It is of great importance that you personalise your texts so that users do not see on your site what they have already seen on other ecommerces. Moreover, this influences your search engine rankings. So, be original and creative when presenting your products to your audience!

3. Use innovative technologies that are right for your business

One of the best tips to increase the sales of your ecommerce is the concern for logistics, as this is fundamental to ratify the trust and professionalism of a brand.

One of the biggest concerns in the digital marketplace is to ensure excellent service while customers stay online on the platform, which is why you should invest in geolocation technology that is adaptable as your ecommerce grows.

4. Create a strategy for Content marketing

A content marketing strategy is one of the best ways for your business to gain recognition, as it contributes to traffic to your site, and you can use blogs or ebooks to promote offers and discounts.

In addition to this, you can also send advertising emails highlighting products. For that, you can rely on the help of automation tools and email marketing strategies.

A good marketing campaign is essential to increase your ecommerce sales.

5. Define means of payment

Thanks to digital transformation, the vast majority of users have opted to change their payment methods for online transactions. payment methods for online transactions.

Ideally, you should offer as many options for your customers as possible, because in an online shop, you are working with a very varied audience. This way you will minimise shopping cart abandonment rates and guarantee more sales for your business.

You can choose different payment options for your ecommerce such as:

• Bank transfer
• Credit and debit card
• Integrated systems
• Cash on delivery
• You also need to give your audience the possibility to pay cash at payment centres.

At Digital57 we know the importance of increasing your ecommerce sales through digital tools.

We are ready to support all your projects!

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